How to Submit a Guest Post to TechCrunch

December 4, 2024

1 5 minutes read

TechCrunch is one of the leading online platforms for technology news, startups, and venture capital updates. For anyone passionate about the tech world, submitting a guest post to TechCrunch can be a great way to increase visibility, build credibility, and contribute to meaningful discussions. However, getting published on a platform as reputable as TechCrunch requires more than just a good idea; it demands a well-crafted pitch, a clear understanding of their audience, and adherence to specific editorial standards.

In this guide, we will walk you through everything you need to know about writing and submitting a guest post to TechCrunch, step by step.

What is a TechCrunch Guest Post?

A guest post on TechCrunch is an article written by an external contributor and published on the TechCrunch website. Unlike regular news articles or opinion pieces written by the platform’s staff writers, guest posts are written by subject-matter experts, entrepreneurs, or thought leaders who want to share their insights on specific topics.

TechCrunch accepts guest posts on a wide range of topics, particularly those related to startups, tech trends, venture capital, product launches, and other emerging technologies. The guest post gives contributors the opportunity to express their thoughts, experiences, and analysis in front of a vast and engaged audience.

Why Should You Write a Guest Post on TechCrunch?

Before diving into the how-to of writing your guest post, let’s explore why you should consider submitting your article to TechCrunch in the first place:

Build Your Credibility: Being published on a reputable platform like TechCrunch lends credibility to your voice in the tech industry. It shows that you are an authority or an expert in your field.
Reach a Broad Audience: TechCrunch attracts millions of readers each month, including tech enthusiasts, investors, entrepreneurs, and decision-makers. A guest post offers your thoughts exposure to this large and diverse audience.
Boost Your Online Presence: A guest post on TechCrunch can significantly improve your online visibility and brand recognition. This could lead to more opportunities for networking, partnerships, and even media interviews.

Now that we understand the value of submitting a guest post, let’s explore the step-by-step process of writing and submitting your article.

Step 1: Understand the TechCrunch Audience

One of the most important elements of writing a guest post for TechCrunch is understanding the audience. TechCrunch caters to a savvy, tech-oriented readership—people who are deeply engaged in the startup ecosystem, venture capital, emerging technologies, and trends.

When writing your article, keep the following in mind:

Industry Professionals: Many of the readers are entrepreneurs, investors, and professionals in the tech industry. Your article should provide valuable insights and actionable takeaways for them.
Tech Enthusiasts: While the platform is more industry-centric, it also attracts curious minds who are passionate about technology. Don’t forget to balance technical depth with accessible language.
Trending Topics: Readers of TechCrunch often seek content that provides up-to-date information on breaking news or emerging trends in tech. Ensure your post adds value by contributing to current conversations.

Step 2: Choose the Right Topic

TechCrunch accepts guest posts on a wide range of topics, but to stand out, your topic must be relevant and unique. Here are some topics that align with TechCrunch’s editorial focus:

Tech Industry Analysis: Offer an analysis of current or future tech trends, providing insights based on data, experiences, or research.
Startups and Entrepreneurship: Discuss the challenges, opportunities, or lessons learned from running a startup, or provide advice on scaling a tech company.
Venture Capital and Funding: Share your insights on the venture capital landscape, tips for securing funding, or emerging investors to watch.
Product Launches or Reviews: If you’ve recently launched a tech product, provide a behind-the-scenes look at the process, challenges, or successes.
Innovations and Future Technologies: Dive into topics such as AI, machine learning, blockchain, or the future of consumer technology.

When selecting a topic, make sure it is timely, engaging, and offers real value to the readers. TechCrunch often looks for pieces that provide fresh perspectives or actionable advice.

Step 3: Pitch Your Idea to TechCrunch Editors

Before you start writing your guest post, it is crucial to pitch your idea to TechCrunch’s editorial team. This is a necessary step, as unsolicited guest posts are rarely published without prior approval.

To pitch successfully, follow these steps:

Find the Right Editor: TechCrunch has different sections with editors specializing in specific topics, such as startups, venture capital, or gadgets. Make sure to pitch your article to the editor who covers your subject area.
Craft a Compelling Pitch: Your pitch should include:
- A brief introduction explaining who you are and why you’re qualified to write the article.
- A summary of your article, outlining the main points you plan to cover and why it will be valuable to TechCrunch’s readers.
- Why TechCrunch? Explain why your piece fits with TechCrunch’s focus areas and audience.
Email Your Pitch: TechCrunch prefers that pitches be submitted via email. Check their submission guidelines for specific contact details.

Make sure your pitch is clear, concise, and demonstrates why your guest post would be a good fit for TechCrunch. Avoid generic or overly promotional content in your pitch.

Step 4: Writing the Guest Post

Once your pitch is approved, you can move on to writing the actual guest post. Here are some best practices to follow:

Focus on Value: Your article should provide value to readers, whether it’s through insights, actionable advice, or thought-provoking perspectives. Keep your focus on educating or informing the audience rather than selling something.
Be Concise and Engaging: TechCrunch readers are busy, so make your post easy to read and engaging from start to finish. Use clear, simple language, avoid jargon, and make sure your points are easy to follow.
Use Data and Examples: Support your arguments with real-world data, examples, and case studies. TechCrunch values well-researched and evidence-backed content.
Write a Compelling Introduction: Your introduction should hook the reader and encourage them to continue reading. A strong opening can set the tone for the entire article.
Edit and Revise: Make sure your article is free of grammatical errors and is polished before submission. TechCrunch has high editorial standards, and a well-written piece increases your chances of getting published.

Step 5: Submit Your Guest Post

Once your guest post is finalized, follow the submission guidelines provided by TechCrunch. You may need to submit it via an editor or an online form, depending on the submission process at the time.

Ensure that your article adheres to all editorial guidelines. This may include things like:

Word count (usually between 800 to 1,500 words)
Formatting (proper headings, paragraphs, and sections)
Citations (if you’re referencing research or data)

Be patient, as the review process can take time. If your post is accepted, the editorial team will likely make some changes for clarity or style.

Step 6: Promote Your Guest Post

Once your guest post is published on TechCrunch, don’t just sit back and relax! Promote it to your own audience and network. Share it on social media, link to it from your website, and engage with readers in the comments section.

This will help your article gain traction and reach a broader audience, further increasing your exposure.

Conclusion

Writing a guest post for TechCrunch is an excellent opportunity to share your insights with the tech community, increase your online presence, and build your authority. By following the right steps—from understanding the audience and selecting the right topic to pitching and writing your article—you can improve your chances of being featured.

Remember, TechCrunch receives many guest post submissions, so ensure your article is both valuable and relevant. Put thought into your pitch, write a compelling article, and most importantly, keep your focus on providing value to their readers.

Good luck with your TechCrunch guest post submission!

December 4, 2024

1 5 minutes read